Our Company - Parlevel Systems
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Our Company

Our vision is to create a significantly better work life for our operators.

We accomplish our vision through close collaboration with our customers. Our customers’ is our success. We are passionate about our people and products. We hold dear integrity, originality, and humor. We cherish trust, accountability, and innovation.


Our powerful vending technology tools empower vending operators to run their business the way they always wanted – by offering technology that works with an operator’s business. Parlevel’s technology solutions allow our customers to work smarter, streamlined, and more effectively— from anywhere at anytime and from any device. Our unparalleled customer service is there every step of the way.


Parlevel gives vending operators peace of mind by giving them tools that help them run their business.


Meet the Team

``All business proceeds on belief: Trying to run a company without a set of beliefs is like trying to steer a ship without a rudder. In Parlevel the customer is always first.``

Luis P. Gonzalez


“Vending is my life.”

Alan Munson


“Great products are fueled by innovation and focused minds but mainly by the never ending desire of constantly improving other people’s lives.”

Rafael Barroso


“We strive to build software that is reliable, fast, beautiful and intuitive. Combine that with a passionate and dedicated team to support it and people will love your product.”

Alfonso Garcia

Sr. SW Engineer

“Let Parlevel take your vending business to the 21st century.”

Gabriel Senior


“Disruptive technology levels the playing field. It gives the little players access to technology that only the big players have enjoyed.”

Felix Gutierrez

VP of HW Engineer

“We are more than just a technology company, we specialize in operations and value our customer relationships.”

Jeremy Brice

Dir. Customer Success

``If you want to make an apple pie from scratch, you must first create the universe.`` – Carl Sagan

Ashley Reno

SW Developer Manager

“The only way to do great work is to love what you do.” – Steve Jobs

Jenny Ortiz

Accounting Manager

“Great customer service is not what we do, it’s who we are. This is why every time we come in contact with our customers we try to make it a memorable experience.”

Alejandra Madera

Support Manager

“It is often said that marketing is all about finding and satisfying desires. I prefer to think that we help you find and fulfill your dreams.”

Chris Blomquist

MKT Content Manager

At each increase of knowledge, as well as on the contrivance of every new tool, human labour becomes abridged.” – Charles Babbage

Chris Jenkins

Sr. Firmware Developer

``Quality is not an act, it is a habit.`` -Aristotle

Marco Aguilar

Firmware Developer

“If at first you don’t succeed, try, try again. You will eventually prevail”

Andrew Minerd

Sr. SW Developer

“Some people say you don’t need to focus on support when you have an awesome product. I strongly disagree.”

Frank Quintero

SW Developer

“Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.” - Albert Schweitzer

Josue Plaza

SW Developer

``That’s what’s cool about working with computers. They don’t argue, they remember everything, and they don’t drink all your beer.” - Paul Leary

Abraham Fong

Hero Support Specialist

``The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.” – Marcel Proust

Rita Zarate

Hero Support Specialist

“Things may come to those who wait, but only the things left by those who hustle.” – Abraham Lincoln

Samuel Rosales

Hero Support Specialist

“Insanity is doing the same thing, over and over again, but expecting different results.”

Blake Damm

Hero Support Specialist

Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do, so throw off the bowlines, sail away from safe harbor, catch the trade winds in your sails. Explore, Dream, Discover. –Mark Twain

Fatima Hernandez

Hero Support Specialist

“Design is so simple. That’s why it’s so complicated” -Paul Rand

Shannon Williams

Graphic Designer

“Every great business is built on friendship. -JC Penney”

Kayla Whitaker

Technical Writer

``Once we accept our limits, we go beyond them`` - Albert Einstein

Lucy Brown

Acct. Receivable Specialist

“Conformity is the jailer of freedom and the enemy of growth”

Jason Loehman

Regional Sales Rep.

“What makes a loyal customer? A happy customer. Our Hero Support staff at Parlevel is here to save the day!”

Matt Boyd

Jr. Sales Associate

``Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.`` - Thomas Edison

Frances Skyvara

Jr. Sales Associate

“Embrace change.”

Joey Gutierrez

Customer Success Rep.

“Life is like riding a bicycle. To keep your balance, you must keep moving.”
― Albert Einstein

Alexander Rendon

Customer Success Rep.

“Fear is a poor chisel with which to carve out tomorrow”

Alberto Reza

Customer Success Rep.

“So we beat on, vending machines against the current.”

Marcus Mondragon

Customer Success Rep.

“Life is more than a series of ones and zeros”

Steven Gutierrez

Customer Success Rep.